Travel Booking - Case Study
Difficulty faced by Customer:
The client’s website was its principal source of revenue. We discovered that the client was overly focused on the internet channel, resulting in a comprehensive offline strategy. On the other hand, customers used the offline channel to submit queries via phone calls, faxes, and white mails. In addition, the client’s contact centre had a significant variation in call distribution. This resulted in a decrease in revenue and market share. The client needs assistance in developing a plan to close the gap.
Increase organic sales & traffic.
Created a responsive WordPress site & mobile-friendly user website.
Implemented single keyword ad groups in each campaign to ensure as much control and visibility as possible.
Put in place SEO techniques to achieve higher rankings in local search results.
Manage a Pay Per Click campaign for an immediate boost in search.
Design a website that’s not only beautiful, but more importantly, able to measurably drive leads, sales, and deeper engagement.
Write copy that’s SEO optimized and speaks to the heart of buyer motivations.
Began an accurate process of A/B testing various elements to winning design.
Provide regular detailed reports for full transparency into performance.
Ensure the site is “responsive,” so it displays properly on any size screen or device.
OutComes by Solution:
We increased travel portal bookings from 10/day to 75/day within 1.5 months with our services.
5x ROAS (Return on Ad Spend) at the peak of the campaign
20% increase in app reviews
2M+ impressions globally
35% increased in (CTR) over previous campaigns