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Geofencing Advertising is the concept of targeting your marketing efforts around a specific location.
Geofencing allows companies to target the customers of their competitors who’ve shown importance in similar products. By setting up a geofence edge at a competitor’s location, businesses can attract competitor’s customers with promotional offers and price-matching policies. Messaging can add benefits or product features that place their products as preferred to your competitors.
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Geofencing advertising has various advantages for small businesses and local marketers.
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